The short answer
Okta Customer Identity is billed mau-based (enterprise minimums). It has no free tier (Dev trial only; production sales-gated). The paid plans we list start at from $35/mo (500 MAU) (B2C Essentials).
Plans and prices
| Plan | Price | What it covers |
|---|---|---|
| Free | $0/mo | Up to 25,000 MAU, unlimited social & Okta connections, passwordless, MFA, custom domain; no credit card required |
| B2C Essentials | from $35/mo (500 MAU) | Consumer apps; scales to ~$3,500/mo at 50,000 MAU |
| B2C Professional | from $240/mo (500 MAU) | Adds advanced features; ~$3,200/mo at 20,000 MAU, 30,000+ custom quote |
| B2B Essentials | from $150/mo (500 MAU) | Business apps with enterprise connections; reaches ~$3,800/mo at 20,000 MAU |
| B2B Professional | from $800/mo (500 MAU) | Higher limits/security; 20,000+ MAU requires custom pricing |
| Enterprise | Contact sales | Custom quote; advanced security, higher SLAs, M2M and adaptive MFA add-ons |
How Okta Customer Identity bills you
The pricing model is mau-based (enterprise minimums). The enterprise IAM incumbent's CIAM offering, built for scale, compliance and 99.99% enterprise SLAs, but sales-gated and priced for large deployments. Best suited to: enterprise-grade ciam & workforce iam.
What to watch for on the bill
- MAU-based pricing with steep tier jumps causes 'cost shocks', reported bills multiplying ~15x on modest growth
- Significant post-Okta price increases (e.g. B2C Essentials per-MAU reportedly ~$0.023 to ~$0.07)
- Enterprise SAML/OIDC SSO connections gated behind Professional/Enterprise tiers, hurting B2B entry plans
- Pricing model seen as misaligned with per-seat B2B SaaS economics
The pricing page we read
Source: https://auth0.com/pricing. Prices change, so confirm there before you commit.
Compare Okta Customer Identity with alternatives
Other authentication & identity apis: Auth0, Firebase Authentication, WorkOS, Clerk, Stytch.
Looking at quality rather than price? See the Okta Customer Identity score on APIbenchmarks. Full entry: Okta Customer Identity pricing.