The short answer
People Data Labs is billed per enrichment credit. It has a free tier: 100 person/company lookups/mo (emails/phones obfuscated). The paid plans we list start at From ~$98/mo (Pro).
Plans and prices
| Plan | Price | What it covers |
|---|---|---|
| Free | $0/mo | 100 person/company lookups per month plus 25 IP lookups; self-serve sign-up, no card required for prototyping. |
| Pro | From ~$98/mo | Credit-based; entry Pro tier includes ~350 person enrichment credits and ~1,000 company lookups, scaling up with higher monthly commitments. |
| Enterprise | Custom (commonly $20k-$100k+/yr) | For >100k credits; negotiated per-credit rates (person credits drop toward ~$0.20), bulk/flat-file delivery, premium support and SLA. |
How People Data Labs bills you
The pricing model is per enrichment credit. Developer-first person and company data API with a clean self-serve free tier, multi-language SDKs, and a dedicated status page. Best suited to: bulk person/company data for builders.
What to watch for on the bill
- Verified emails and direct-dial phones often require extra Person Identify calls at higher per-match cost
- High-volume needs push you into opaque, expensive Enterprise contracts
The pricing page we read

Source: https://support.peopledatalabs.com/hc/en-us/articles/23553812020891-Pricing-Overview. Prices change, so confirm there before you commit.
Compare People Data Labs with alternatives
- Crustdata vs People Data Labs pricing
- People Data Labs vs Bright Data pricing
- People Data Labs vs Apollo.io pricing
Other data enrichment apis: Crustdata, Bright Data, Apollo.io, Hunter, Explorium.
Looking at quality rather than price? See the People Data Labs score on APIbenchmarks. Full entry: People Data Labs pricing.