People Data Labs vs Apollo.io pricing
Both are in data enrichment apis. People Data Labs is billed per enrichment credit; Apollo.io is billed per credit (email 1, phone 8). Numbers below are copied from each vendor's pricing page.
People Data LabsFree tier or trial
- Free tier
- 100 person/company lookups/mo (emails/phones obfuscated)
- Billed
- Per enrichment credit
- Best for
- Bulk person/company data for builders
- Verified
- Jun 27, 2026
Apollo.ioFree tier or trial
- Free tier
- 10k credits/mo (verified corporate domain) or 100/mo
- Billed
- Per credit (email 1, phone 8)
- Best for
- Sales engagement plus enrichment
- Verified
- Jun 27, 2026
People Data Labs plans
| Plan | Price | What it covers |
|---|---|---|
| Free | $0/mo | 100 person/company lookups per month plus 25 IP lookups; self-serve sign-up, no card required for prototyping. |
| Pro | From ~$98/mo | Credit-based; entry Pro tier includes ~350 person enrichment credits and ~1,000 company lookups, scaling up with higher monthly commitments. |
| Enterprise | Custom (commonly $20k-$100k+/yr) | For >100k credits; negotiated per-credit rates (person credits drop toward ~$0.20), bulk/flat-file delivery, premium support and SLA. |
- Verified emails and direct-dial phones often require extra Person Identify calls at higher per-match cost
- High-volume needs push you into opaque, expensive Enterprise contracts
Source: https://support.peopledatalabs.com/hc/en-us/articles/23553812020891-Pricing-Overview
Apollo.io plans
| Plan | Price | What it covers |
|---|---|---|
| Free | $0 | Limited API access, ~100 credits/month, ~600 requests/day rate cap; core prospecting features. |
| Basic | $49/user/mo (annual) | ~5,000 email credits; notably NO API access at this tier; ~2,000 requests/day. |
| Professional | $79/user/mo (annual) | API access included; higher credit allowances and advanced enrichment/sequencing features. |
| Organization | $119/user/mo (annual) | Highest tier; expanded API rate limits, advanced security/admin controls (5-seat minimum typical). |
| Overage credits | $0.20 / credit | Pay-as-you-go top-ups with a 250-credit minimum purchase; monthly billing adds ~15–25% over annual. |
- Phone numbers cost 8 credits each yet user-reported direct-dial accuracy is only ~50–70%
- Credits expire every billing cycle with no rollover and no refund on unused balance
- API access is gated, unavailable on the Basic plan, scaling only with higher tiers