Persona vs Plaid Identity Verification pricing
Both are in identity verification (kyc) apis. Persona is billed per successful verification; Plaid Identity Verification is billed per-event (anti-fraud + data-source checks). Numbers below are copied from each vendor's pricing page.
PersonaFree tier or trial
- Free tier
- 500 free gov-ID verifications/mo (Starter)
- Billed
- Per successful verification
- Best for
- Configurable KYC workflows, self-serve to enterprise
- Verified
- Jun 27, 2026
Plaid Identity VerificationFree tier or trial
- Free tier
- First 200 API calls free (Limited Production)
- Billed
- Per-event (anti-fraud + data-source checks)
- Best for
- IDV inside the fintech/data stack
- Verified
- Jun 27, 2026
Persona plans
| Plan | Price | What it covers |
|---|---|---|
| Essential | $250/month (annual) | Includes 500 free services (verifications/reports) per month; additional services ~$1.50 each. Aimed at SMBs and early-stage startups. |
| Growth | Custom (contact sales) | Recommended tier for most businesses; customized per-service pricing for the verifications and reports used most often. |
| Enterprise | Custom (contact sales) | Full platform access plus strategic partnership, guidance, and dedicated product support from Persona's identity experts. |
| Startup Program | $0 to start | Eligible startups/small businesses get 500 free monthly verifications and ~$1 pricing thereafter. |
- Growth and Enterprise pricing is sales-gated; several reviewers call Persona expensive relative to verification reliability
Source: https://withpersona.com/pricing/
Plaid Identity Verification plans
| Plan | Price | What it covers |
|---|---|---|
| IDV Data Source | ~$0.50 / request | Per-request rate for data-source identity verification component (third-party reported). |
| IDV Auto-Fraud Engine | ~$0.55 / request | Per-request rate for the anti-fraud risk-scoring engine component. |
| IDV Document | ~$0.85 / request | Per-request rate for document (ID) verification component. |
| Estimated per completed check | ~$1–2+ / check | Third-party estimate combining components; Plaid does not publish a fixed per-check price. |
| Custom / Enterprise | Contact sales | Volume discounts based on contract length and/or minimum monthly commitment; sandbox access requires sales approval. |
- Opaque pricing: no clean public per-verification rate card; real quotes and sandbox access require sales engagement
- Limited free tier (~200 total free API calls) compared with some competitors
Source: https://plaid.com/pricing/